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Hotel ProfileOperationalCouncil BypassedUpdated April 2026

Holiday Inn Ashford Central, Canterbury Road

The Holiday Inn Central on Canterbury Road in Ashford, Kent, has been used as Home Office asylum accommodation since late October 2022. The site is most notable for the public statement by Ashford Borough Council leader Cllr Gerry Clarkson that the council was extremely angry the Home Office had taken the hotel without consulting Ashford Borough Council, Kent County Council, Kent Police or local health services[1]Press.

3 min readUpdated April 2026Share:XWhatsApp
No longer in asylum use

Capacity

103

beds (KentOnline, 11 Jun 2026)

Per night

£170

per resident

Annual

£6.4m

estimated

Council, police and NHS bypassed

The standout feature of the Ashford site is not the headcount or the protests but the formal council position on the way the Home Office took the building. Cllr Gerry Clarkson, then leader of Ashford Borough Council, told Kent Online in November 2022 that the council had no control over the decision and was extremely angry at how the Home Office had handled it. He said the Home Office had ignored the views of Ashford Borough Council, Kent County Council, Kent Police and local health services[1]Press.

That stands in contrast to other 2022 to 2025 Home Office hotel placements, where councils typically received at least short formal notice before residents arrived. The Ashford experience helped feed the broader political argument that the Home Office was bouncing local authorities into hotel dispersal as a fait accompli.

Background

The Holiday Inn on Canterbury Road sits on a major route into Ashford town centre, around a mile from Ashford International station. From late October 2022 the hotel was withdrawn from ordinary commercial booking and used as Home Office contingency asylum accommodation. Local reporting through 2022 to 2025 records the site as one of the longest continuously operating asylum hotels in Kent.

2023 incident and 2025 protests

A protest was held outside the hotel on 29 August 2025. More than a dozen people gathered with England and Union flags and banners reading “Shame on our two-tier government” and “Toot if you have had enough of mass immigration”. Kent Online counted at least 50 cars sounding their horns in the 15-minute period its reporters were on site[2]Press.

Cost analysis

No resident headcount for this hotel has been published by the Home Office, the council or the press, so we do not estimate a taxpayer cost for it. The only sourced capacity figure is the 103 beds reported by KentOnline when the hotel was emptied on 10 June 2026, and a bed count is not evidence of how many people were placed here. For scale at the portfolio level rather than this site, the May 2025 NAO contract review put the average per-hotel run rate across the wider estate at about £5.84 million per year[4]NAO.

Per-person per-day cost stack (benchmark)

£170
  • Hotel rate (room + three meals)£10059%
  • Weekly cash allowance£74%
  • Legal aid & casework£127%
  • NHS / interpreter / utilities£1911%
  • Contractor / security overhead£3219%

Cost in context

Holiday Inn Ashford Central

£170

benchmark

UK asylum hotel avg

£170

NAO

Ashford budget hotel

£60

commercial

Hostel bed

£30

commercial

Timeline

Timeline

  1. Pre-2022

    Operates as a commercial Holiday Inn on Canterbury Road, Ashford

  2. Oct 2022

    Asylum seekers begin to arrive

    Channel arrivals routed to the site without prior consultation with the council, KCC, Kent Police or NHS.

  3. Nov 2022

    Council leader publicly extremely angry

    Cllr Gerry Clarkson tells Kent Online the Home Office ignored four local authorities and services.

  4. 29 Aug 2025

    Public protest outside the hotel

    Anti-asylum demonstration on Canterbury Road covered by Kent Online.

Sources

  1. Ashford Borough Council leader 'extremely angry' with Home Office over hotel booking for asylum seekers · Kent Online, Nov 2022

    Ashford Borough Council leader Cllr Gerry Clarkson tells Kent Online he is extremely angry that the Home Office took an Ashford hotel for asylum accommodation without consulting Ashford Borough Council, Kent County Council, Kent Police or local health services. Clarkson says: "We have no control over this decision at all, and are extremely angry at the Home Office on how they have handled this situation. They have ignored not only our views, but those of Kent County Council, Kent Police and local health services." Residents began arriving in late October 2022.

  2. Anti-illegal immigration protestors gather outside Holiday Inn hotel in Canterbury Road, Ashford · Kent Online, Aug 2025

    Reports an anti-illegal-immigration demonstration outside the Holiday Inn on Canterbury Road, Ashford on 29 August 2025. More than a dozen people gathered with England and Union flags and banners reading "Shame on our two-tier government", with at least 50 cars sounding their horns during a 15-minute period. The hotel had been used as asylum accommodation for several years.

  3. Asylum accommodation in the UK · Migration Observatory, University of Oxford, Aug 2025

    £170 per person per day in hotels (2024/25 average); used for per-hotel estimates and food/utilities breakdowns.

  4. The Home Office's asylum accommodation contracts · National Audit Office, May 2025

    222 hotels in use; £1.296 billion annual (2024/25); per-hotel approximately £5.84 million.

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